Download Test Bank for Electronic Commerce 11th Edition by Gary Schneider

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Test Bank for Electronic Commerce 11th Edition by Gary Schneider

Product description

Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

Table of contents

PART I: INTRODUCTION.
  1. Introduction to Electronic Commerce.
  2. Technology Infrastructure: The Internet and the World Wide Web.
PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.
  1. Selling on the Web.
  2. Marketing on the Web.
  3. Business-to-Business Activities: Improving Efficiency and Reducing Costs.
  4. Social Networking, Mobile Commerce, and Online Auctions.
  5. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.
  1. Web Server Hardware and Software.
  2. Electronic Commerce Software.
  3. Electronic Commerce Security.
  4. Payment Systems for Electronic Commerce.
PART IV: INTEGRATION.
  1. Planning for Electronic Commerce.

Product details

Language: English
ISBN-10: 128542543X
ISBN-13:  978-1285425436           9781285425436
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