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Product Description:
Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.Table of Contents:
- 1. Introduction to Business Analytics
- 2. Analytics on Spreadsheets
- 3. Visualizing and Exploring Data
- 4. Descriptive Statistical Measures
- 5. Probability Distributions and Data Modeling
- 6. Sampling and Estimation
- 7. Statistical Inference
- 8. Trendlines and Regression Analysis
- 9. Forecasting Techniques
- 10. Introduction to Data Mining
- 11. Spreadsheet Modeling and Analysis
- 12. Monte Carlo Simulation and Risk Analysis
- 13. Linear Optimization
- 14. Applications of Linear Optimization
- 15. Integer Optimization
- 16. Decision Analysis
Product details
Language: EnglishISBN-10: 0321997824
ISBN-13: 9780321997821 978-0321997821
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