Test Bank for Entrepreneurship Starting and Operating A Small Business 4th edition by Mariotti and Glackin

This is completed downloadable Test Bank for Entrepreneurship Starting and Operating A Small Business 4th edition by Steve Mariotti and Caroline Glackin

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Product Description:

A Comprehensive, Practical Approach to Starting a Business
For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Businessuntangles the complex economic, financial, and professional considerations surrounding business ownership and operations.
In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace.
Test Bank for Entrepreneurship Starting and Operating A Small Business 4th edition by Mariotti and Glackin

Table of Contents:

UNIT 1: Entrepreneurial Pathways
  1. Entrepreneurs Recognize Opportunities
  2. The Business Plan: Road Map to Success
Honest Tea Business Plan            
  1. Creating Business from Opportunity
Case Study:Spanx
UNIT 2: Integrated Marketing
  1. Exploring Your Market
  2. Developing the Right Marketing Mix and Plan
  3. Smart Selling and Effective Customer Service
Case Study:Kitchen Arts & Letters, Inc.
UNIT 3: Show Me the Money: Finding, Securing, and Managing It
  1. Understanding and Managing Start-Up, Fixed, and Variable Costs
  2. Using Financial Statements to Guide a Business
  3. Cash Flow and Taxes
  4. Financing Strategy & Tactics
Case Study: Lee’s Ice Cream
UNIT 4: Operating a Small Business Effectively  
  1. Addressing Legal Issues and Managing Risk
  2. Operating for Success
  3. Management, Leadership, & Ethical Practices
Case Study: ONLC Training Centers
UNIT 5: Cashing in the Brand             
  1. Franchising, Licensing, and Harvesting: Cashing in Your Brand
Case Study: Honest Tea      

Product details

Language: English
ISBN-10:   0133935604
ISBN-13:       978-0133935608                        9780133935608

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